Nordax Bank: From Manual Reporting to Real-Time Sales Energy
Nordax Bank, operating across Scandinavia, needed a live, visual solution to motivate its lending specialists and shift from traditional reporting to a dynamic performance culture.
Challenge
Old processes limited visibility and engagement; reps didn’t see their impact until far too late in the month. SalesScreen brought immediate clarity, with daily motivation and transparent results.
Key Takeaway 1
Key Takeaway 2
Key Takeaway 3
Solution
Manager’s Perspective:
Time-Saving, Insight & Coaching
Sales directors found SalesScreen reduced admin tasks and improved team focus:
“I instantly got a much better insight into where the team is on a daily basis and could coach them or push them in the right direction.” — Nordax Team Lead
Spreadsheet workflows vanished as visual dashboards took over, shortening the feedback loop between activity and coaching.
“But it's [gamification] an excellent approach. Seriously, I'm saying this honestly, it's such a good tool.” Fredrik Hjortblad , Business Analysis & Development Manager
Representative Experience: Motivation & Recognition
Nordax lending agents embraced SalesScreen with enthusiasm:
- Real-time leaderboards helped reps track progress: “It keeps me on my toes knowing that where I sit is highly visible. That motivates me to hit my targets.”
- Celebration alerts and coin rewards boosted morale: “You see your name being announced on screen, as well as the cheers, and that’s a great feeling.”
- Healthy competition without pressure fostered camaraderie: “It’s a friendly competition. People don’t get stressed, they actually find it motivating.”
This daily visibility empowered reps to own their performance and feel valued.
sample quote
Visualization That Drives Confidence & Team Unity
SalesScreen displays connected Nordax’s teams, whether in-office or remote:
- TV screens in open areas showcase live activity and applause moments.
- Shared recognition during daily stand-ups sparks collective cheer:
“When someone makes a loan, the sound alert goes off and there’s a little cheer.” — Nordax Team Lead
The cultural shift from delayed reporting to instant visibility has energized the team and built cohesion.