Why Data Visualization is the Key to Hitting Any Goal

90% of the information transmitted to the brain is visual. Learn how to harness the power of data visualization to surpass your sales goals.

Why Data Visualization is the Key to Hitting Any Goal

“Everything should be made as simple as possible, but not simpler” – Albert Einstein

Data visualization is an effective tool for several reasons–it makes your data digestible and easy to interpret so that you can create actionable takeaways at a glance. It also helps to build awareness around company, team, and individual goals and gives your employees clear insights into what is expected of them. It's no surprise that employee engagement stems from several key basic needs in the workplace including knowing expectations and visualizing and discussing progress. Thus, data visualization and goal awareness go hand-in-hand. Here are some ways you can utilize data visualization to help your sales team thrive.

Use a Company Dashboard

A company dashboard is a simple, effective way to display your data. It’s visual and intuitive, and it makes it easier than ever to show progress on current goals and ensure that your team is focused on the metrics that matter most to your business. You can also customize and present your data in virtually any shape or form in real time so that everyone is always in the loop. When creating your company dashboard in SalesScreen, here are a few things to keep in mind:

  • Create separate boards for different departments, metrics, etc. Examples: personal dashboard, marketing, sales, forecast, pipeline
  • Choose the right style widget for the right metrics. Example: budget progress might be best seen as a percentage progression chart, while leaderboards might be best displayed as a highlighted toplist

Display Data on TV Screens

In addition to the dashboard, you can also show your data in real time via slides on TV screens throughout your office(s). This not only contributes to building a more open, transparent work environment but leads to an increase in employee awareness and motivation. When your sales reps are informed, purpose-driven, and feel like they are making an impact, they are much more likely to work harder and experience more job fulfillment. Showing leaderboards is another method for visualizing goal progression. It helps to keep everyone engaged and motivated to crush their targets and hit that top spot.

Celebrate Achievements

TV screen celebrations are an easy way to increase goal awareness. Whenever someone hits their monthly target, breaks a sales record, or achieves any other important milestone, an event is triggered to show a pop-up on your office TV screens. Remember that old gong or bell that you had on your sales floor back in the day? Screen celebrations are like that on steroids. This can be accompanied by a personalized YouTube video to draw even more attention and ensure that events worth celebrating–like goal attainment–never go unnoticed.


Keep your entire sales team motivated, on track, and engaged with data visualization. If you would like to learn more about what data visualization and gamification can do for your sales team, click here.

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