Agentic gamification, built to make sales performance consistent.
Most missed targets don't arrive without warning. Activity drops, engagement slips, and the behaviors that drive results start to drift. By the time it shows up in your results, it's too late to act.
SalesScreen is a gamification platform that shapes the daily behaviors your results depend on. AI agents run throughout the system, surfacing where performance is drifting and recommending which gamification tactics will motivate the right behavior change while there's still time. Used by sales teams in insurance, financial services, telco, recruitment, and SaaS globally.
What SalesScreen does
SalesScreen gives sales leaders visibility into the behaviors driving their results and the tools to shape them in real time. Reps stay active and engaged every day, not just when a competition is running. Middle and bottom performers improve, not just top reps. And managers spend their time coaching the right people at the right moment instead of chasing updates and investigating dips after the damage is done. The result is a team where consistent performance is the norm, not the exception.
What Sets SalesScreen Apart
Agentic gamification, not just a leaderboard tool
Most motivation tools reward outcomes. Gamification reinforces the behaviors that create them. By making daily activity visible, competitive, and rewarding in real time, SalesScreen keeps your whole team engaged every day rather than just at the end of a quarter. Competitions, leaderboards, achievements, missions, and a reward shop all tie directly to the metrics that matter to your team; not just closed deals, but the calls made, appointments set, and activities completed that drive them. And because SalesScreen is agentic, Scout AI recommends which mechanic to use and when based on live performance data, so managers aren't configuring mechanics from scratch.
Where the real performance gains are
Most sales teams focus their energy on top performers. But middle performers make up 60% of the average sales team, and bottom performers represent the highest potential for improvement. Moving the middle even a few percentage points has a bigger impact on total revenue than squeezing more out of the top ten percent. SalesScreen is built with that in mind. Rather than defaulting to winner-takes-all competitions that only the same people win, the platform creates an environment where effort at every level is visible, rewarded, and worth competing for. Gamification competitions in SalesScreen boost middle performers' KPIs by 61% and bottom performers' KPIs by 107% on average.
Performance management and motivation in one place
Most sales orgs track outcomes in one tool and try to motivate reps in another. Neither influences the other in real time, which means recognition and incentives show up too late to change behavior. By the time a manager sees a dip and tries to respond, the moment to influence it has already passed. SalesScreen brings sales performance management and gamification together in a single platform so the link between effort and reward is visible every day, not just when results are reviewed. Managers see where performance is heading before it lands, and reps feel the impact of their activity as it happens. Teams report a 30% increase in KPIs within the first six months.
G2 Leaders in Sales Gamification
SalesScreen holds a 4.7 out of 5 rating across 380+ reviews and is regularly ranked #1 in Sales Gamification and across Results, Implementation, and Relationships in G2's reports, with a 96% likelihood to recommend and a 92% average user adoption rate. SalesScreen is also recognized as a leader in Sales Performance Management and is consistently rated Most Implementable, reflecting how quickly teams get up and running and start seeing results. Recognition spans mid-market and enterprise segments and multiple regions including Europe, EMEA and the UK, making SalesScreen one of the most consistently recognized platforms in the category regardless of team size or industry.
Our Story
SalesScreen was founded in 2014 in Oslo, Norway, by Sindre Haaland, who started coding at 13 and launched his first SaaS product while still at the Norwegian University of Science and Technology. What started as an internal sales motivation tool became the foundation of a global platform used by revenue teams across 30+ countries.
Three Norwegians walk into an office…
We launch Dogu, a Norwegian acronym for Data & Development.
Come on in! We’re open for business.
We get to work with our first consultancy clients.
BRB, we’ve gotta launch a corporate chat tool.
We develop our first SaaS platform “Company Messenger”.
We’ll sum this year up in two words: Game on.
We build and launch the first version of SalesScreen.
Cha-ching!
Surpassing $1M in revenues, we’re able to open our 2nd office in Oslo.
Living the American Dream.
We bring SalesScreen to the U.S. with a new office in San Diego, CA.
Ahh, the sweet smell of success.
We raise $3M in capital to become the world’s #1 sales team software.
Waking up in the city that never sleeps.
We move our office from San Diego to New York City.
Revenue tripled. The hiring frenzy begins.
We scaled fast, ramped up the team, and set our sights on the $3.6B sales productivity market.
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G2 puts us on their Best Software list. Our customers did that.
Named to G2's Best Software Awards for Sales Products based entirely on organic customer reviews — no lobbying required.
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Two powerhouses join the board. The global push continues.
Aysegül Cin and Jen Lee Koss join SalesScreen's board, bringing the firepower to accelerate international growth.
The leadership team behind SalesScreen
