GWI.
The main thing for me has been the ability to track performance in competitions, which I was never able to do before.
Josh Silvera, Director, Sales Development
From Manual Whiteboards to Data-Driven SDR Success
GWI, a global SaaS market research firm, needed a scalable way to onboard and motivate a fast-growing Sales Development team across New York, London, and Singapore, all while providing clear ROI demos for leadership.
“The difficulty has always been the tracking of competitions… I would have a whiteboard and every day the numbers… it always came down to how active I could be on keeping that competition up to date.” — Josh Silvera, Director of Sales Development
Before SalesScreen, running competitions across time zones was stressful and inconsistent. “I can’t be in all those locations at once.” Senior leadership also lacked clear insights to understand ROI and performance.
Streamlined Tracking, Fast Insights, and Better Support
SalesScreen solved the tracking challenge immediately:
“The main thing for me has been the ability to track performance in competitions, which I was never able to do before.”
With this capability, Josh could run multiple competitions and quickly produce results like:
“Activities have gone up 30%, opportunities have gone up by 20%... the ability to run a competition and prove the ROI really quickly made a massive difference.”
Additionally, SalesScreen’s analytics and reporting tools surpassed Salesforce for Josh’s team:
“We recently bought a tool to track… but after looking at how easy it is to build custom reports... I found it easier than using Salesforce.”
SalesScreen also impressed thanks to its service partnership:
“The main thing for me has been the partnership aspect, which has been amazing… any feedback that I have given has been listened to... It’s been one of my favorite tools and one of my favorite teams to work with.”
Favorite Features & Team Engagement
Josh highlighted several standout features that resonated with his team:
- Dashboards & analytics: “I like the dashboards… the analytics are better, and in terms of building something bespoke… SalesScreen is the easiest and best to look at.”
- User experience: “The UX is another part of what I really like… When it’s up on the screen, everyone gets engaged.”
These real-time visuals have made competitions seamless, engaging, and highly visible—across all locations.
Result: Record-Breaking Pipeline Growth & Team Alignment
GWI’s SDR-driven pipeline doubled in a matter of months:
“Before SalesScreen… our SDR-driven pipeline opportunities were around the 2.4 million mark... last month, we got around 4.3 million.”
SalesScreen not only boosted activity and results—it unified geographically spread teams under a shared culture of competition and performance.