Ilitch Sports and Entertainment
Ilitch Sports + Entertainment operates the award-winning Little Caesars Arena, Comerica Park, and the iconic Fox Theatre, all within a four-block radius in The District Detroit. We spoke to Aaron Ryley, Manager, Inside Sales at Ilitch Sports + Entertainment, who is responsible for overseeing the inside sales team.
SalesScreen is a great platform for us. Being able to have the seller’s name go up on the TVs, their celebration video or song playing. It builds positive reinforcement, and people clap for each other and pat each other on the back. It all starts with the people, but it's very much a competitive, friendly environment.
Aaron Ryley, Manager, Inside Sales
From Manual Tracking to Real-Time Celebration Culture
At Little Caesars Arena, Comerica Park, and the iconic Fox Theatre, Ilitch needed a way to cultivate a competitive yet collaborative sales environment for their inside-sales team, without burdensome reporting.
Manager’s Perspective: Simplifying Tracking & Reinforcing Culture
Ilitch wanted a scalable, visual way to track calls, appointments, and team contests. SalesScreen made it happen:
“It's great for data analysis from a leadership perspective with all the different things that you can do to incentivize reps while pacing towards a big overall goal. … goals that we're collectively working towards, whether that's a team trip or a day off on Friday… SalesScreen just allows us to continue to breed the culture that we're building here.” — Aaron Ryley
One initiative, "Throwdown Thursdays," allowed Aaron to set up cross-team competitions between the Red Wings and Tigers reps—complete with custom team names and creative graphics on the TV screens—bringing accountability and fun in one package.
Reps’ Experience: Visual Beats PowerPoint
SalesScreen transformed tracking and celebration from passive reporting to active engagement:
“I love being able to track specific statistics—how many appointments someone made over the last month, or how many calls someone made that day, and then utilizing it for internal contests… all the different graphics and gamification make it more in-depth than manually plugging it into a PowerPoint slide.”
It replaced dull slides with clean, digestible visuals, making data fun and motivating.
Visualization That Sparks Community & Energy
The platform didn’t just show numbers—it sparked moments:
“I think it’s such a great way for people to recognize each other. … Being able to celebrate each other’s success, seeing a teammate’s name pop up, being pumped up for them… one of our representatives has a clip from Anchorman… puts a smile on people’s faces and kind of keeps things light.”
Celebration videos and TV screens also helped break up the routine and bring consistent, shared motivation to the sales floor.
“I think it adds a great element of accountability but also a way to make the job less monotonous, more fun, and more enjoyable.”