Rogaland Sparebank

From Manual Targets to Modern Sales Culture

Rogaland Sparebank, a decentralised bank with 60+ branches and ~400 employees, needed real‑time visibility into performance and a way to motivate teams beyond annual sales targets.

Since starting with SalesScreen, Rogaland Sparebank has seen:

• Customer satisfaction has increased 35% from 2018 to 2022.
• Insurance sales increased by 25% in 2022 compared to 2021, making 2022 the best year ever in insurance sales.
• Sales culture has consistently improved, and employee satisfaction has remained high during the years SalesScreen has been implemented.

Manager’s Perspective: Clarity, Time‑Savings & Real Impact

With SalesScreen, Christine found coaching and management became proactive and visible:

“SalesScreen helps us to keep focus on the right things when it becomes really busy. If someone at a branch does something good, we can actually celebrate it.”

Real-time tracking meant no more waiting until month‑end or relying on spreadsheets:

“We don’t have to wait for the end of the month when it feels empty—we see results from minute to minute, and now it’s visualised across the country.”

Contest capabilities provided structure and momentum:

“We create competitions at different levels… we have a national level and then each department creates its own competitions.”

Time savings were significant. Reporting tasks and follow-ups previously bogged Christine’s team down; now, they happen naturally through daily insights.

Sales Team Experience: Motivation & Recognition

SalesScreen’s visibility had an energizing effect on branch teams:

• Live leaderboards in communal areas ensure everyone can see progress in real time.
• Celebration alerts (“ka‑ching”) inject excitement into daily routines.
• Contests tailored to local goals foster friendly rivalry at both national and branch levels.

Branch Manager Hans shared:

“We can follow results day by day without logging into anything… it has created greater interest among us.”

Individual contributors noticed real organizational impact:

“It’s rewarding to see your name with your numbers up on the screen.”

Visualization helped bridge physical distance:

“We can create competitions and people are watching… sometimes someone enters from across the fjord and cheers others on.”

These features fostered inclusion and recognition for both top performers and quieter contributors.

Visualization That Builds Unity and Culture

Shared TVs and notifications standardized awareness:

“The most important thing is that people see it… it helps people throughout the organisation to be aware of the goals.”

This transparency also drove broader cultural shifts:

“It sends a signal to the branches that ‘yes, we recognise you… we’ve seen what you’ve done’.”

Teams now feel heard and motivated, even across geographical distance.