Stor-Mor
Discover how Stor-Mor transformed a time-consuming, spreadsheet-heavy sales competition process into an engaging, automated experience with SalesScreen, boosting dealer motivation, transparency, and performance across a national network.
We don’t have hour-long meetings anymore to make sure that we’re on the same page... now we’re making actionable decisions the entire time.
Bailey Crossley , Marketing and Communications Manager
With hundreds of dealers spread across more than half the U.S., Stor‑Mor needed more than competitions - they needed clarity, motivation, and momentum. Before SalesScreen, every leaderboard was a manual export, every update required a web developer, and dealer engagement depended on monthly emails.
“We were literally going into this point of sale system and exporting CSV files... then our website developer was basically taking that spreadsheet and producing it on the website... and we could only update it two times a week, if that,” — Bailey Crossley, Marketing and Communications Manager, Stor‑Mor
It worked—sales increased—but it wasn’t scalable. Then came SalesScreen.
Time Saved, Pain Relieved, and Workflows Transformed
Setting up contests used to take hours and multiple teams.
“We were meeting on a weekly basis to talk about the contest... it always felt like we were never able to get ahead.”
Now? It takes minutes.
“We actually sat down and set up, I think, three competitions in a matter of like 25 minutes... and they were scheduled and they’re ready to go.”
Bailey also cut down the need for constant dealer support.
“I used to write emails every single month... now instead, with a quick 30-minute training, I get to explain everything to the dealers and then they get to hop on, and all the transparency is there.”
Favorite Features and Dealer Engagement
Stor‑Mor experiments with a range of competition types: Standard, Bracket, Lottery, and Prize Ladder.
“What our dealers like the most is the prize ladder... they’re like competing against themselves, but then they can still see where other people are.”
Even quieter dealers started showing up and standing out.
“She made a comment to me... ‘Yeah, I'm just.. I'm not on their same level.’” “She has won three competitions, including the bracket... she’s gotten weekly top dogs like twice already... we’ve all said, ‘Yeah, you're not on their level... you’re beating all of them.’”
Dealers even create their own rivalries and motivators.
“They pick a nemesis... they’re encouraging one another... even though that dealer doesn’t have her name in her username... they all know that she’s that dealer.”
Visualization That Builds Camaraderie and Confidence
SalesScreen made dealer activity visible and exciting.
“When a dealer gets an order processed and it... like flashes up, we obviously have like a playlist showing what competitions are going on... that seems to be what everybody here at the headquarters likes the most.”
Even remote teams stay motivated through real-time updates.
“They’ll log in and keep it on their desktop... when everybody’s getting an order processed, that has been motivating them.”
A Platform Dealers Love
SalesScreen isn’t just easy, it’s energizing, and it works for all levels of tech comfort.
“We don’t have the most tech-savvy demographic in our industry, but... it’s not difficult for them to figure out... they just have to log in and try it.”
The reward shop brought instant gratification to a new level.
“Previously with our old competitions, you had to wait until the end of the month... now [dealers] can go in there and... cash in whenever and however they want to do it.”