`

Breaking Down SalesScreen's 2022 WOW Effect Research

What’s the best day to run a competition? See how the results unfold in our latest WOW Study.

Blog
/

As gamification experts, we facilitate a lot of competitions, and every year we analyze the success of competitions across all our clients, in every industry. We call it the WOW Effect, WOW standing for Week over Week, and also “WOW those are impressive competition results that can only be achieved through SalesScreen incredibly easy to use and even more fun to play competition module!”

We’re kidding…kind of.

Thousands of competitions are run in SalesScreen every year and while we believe that it is a testament to how easy we make it, we also know that gamifying everyday sales activities yield big results and even bigger insights into how to make your team even more successful.

For instance, after analyzing over 13k competitions, we saw that 64% of competitions run lead to an increase of the KPI being competed on and that KPI measured increases an average of 41%. Another interesting insight? Custom teams see a higher average change and success rate than pre-defined teams during competitions. So don’t be scared to mix up your teams going into a competition, you might even find even more impressive results!

If you want to learn even more tips and tricks to help level up your sales competitions, download our study!

Latest blog posts

Read More
How Gamification Gets Remote Sales Teams to Win More

How Gamification Gets Remote Sales Teams to Win More

Remote sales teams struggle with visibility and motivation. Gamification solves both. Get actionable strategies to drive performance across your distributed org.

February 12, 2026
Sabih Ahmed
Director of Demand Generation
Read More
From Data to Direction: What Sales Analytics Should Actually Tell You

From Data to Direction: What Sales Analytics Should Actually Tell You

Sales analytics should tell leaders what to do next — not just what already happened. Learn how to turn data into clear sales direction.

February 11, 2026
Brittney Moseley
GTM Director, Salesscreen
Read More
12 Ways Employee Recognition Strengthens Sales Team Performance and Builds a High-Motivation Culture

12 Ways Employee Recognition Strengthens Sales Team Performance and Builds a High-Motivation Culture

Discover how structured employee recognition transforms motivation, culture, and sales results. Learn twelve practical ways to recognize your sales team, reinforce the right behaviors, improve retention, and build consistent performance across SDRs, AEs, and managers.

February 11, 2026
Sabih Ahmed
Director of Demand Generation
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.