`

Breaking Down SalesScreen's 2022 WOW Effect Research

What’s the best day to run a competition? See how the results unfold in our latest WOW Study.

Blog
/

As gamification experts, we facilitate a lot of competitions, and every year we analyze the success of competitions across all our clients, in every industry. We call it the WOW Effect, WOW standing for Week over Week, and also “WOW those are impressive competition results that can only be achieved through SalesScreen incredibly easy to use and even more fun to play competition module!”

We’re kidding…kind of.

Thousands of competitions are run in SalesScreen every year and while we believe that it is a testament to how easy we make it, we also know that gamifying everyday sales activities yield big results and even bigger insights into how to make your team even more successful.

For instance, after analyzing over 13k competitions, we saw that 64% of competitions run lead to an increase of the KPI being competed on and that KPI measured increases an average of 41%. Another interesting insight? Custom teams see a higher average change and success rate than pre-defined teams during competitions. So don’t be scared to mix up your teams going into a competition, you might even find even more impressive results!

If you want to learn even more tips and tricks to help level up your sales competitions, download our study!

Latest blog posts

Read More
Gamification

Gamification Fatigue: Why Reps Stop Noticing Their Own Wins

Your team's celebrations used to spark real energy. Now reps barely glance at the leaderboard. Here's why gamification fatigue sets in, and how to fix it.

September 24, 2026
Sindre Haaland
Founder and CEO, SalesScreen
Read More
Visualization

Sales Forecasting: Methods, Benchmarks, and Why the Number Still Misses

Sales forecasting explained: methods, the accuracy formula, real benchmarks, and why most teams still miss the number. Here's how to fix it.

September 23, 2026
Sindre Haaland
Founder and CEO, SalesScreen
Read More
Competition

Cross-Office Sales Competition Ideas: How to Run Contests Across Multiple Branches

One office competing alone gets old fast. Here's how to run fair sales competition ideas across every branch, with real-time standings everyone sees.

September 22, 2026
Sindre Haaland
Founder and CEO, SalesScreen
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.