THE WOW EFFECT

We tracked hourly and daily competition activity and then, evaluated trends to shed light on the state of outbound sales initiatives in 2022.

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WOW Effect 2022 IllustrationWOW Effect 2022 Illustration

We call it The WOW Effect for a reason

What’s the best day to run a competition? Which contests are the most effective? What else should you be doing to achieve revenue-contributing KPIs? See how the results unfold in our latest WOW Study where we evaluated different competitions run by a wide variety of SalesScreen customers, week-over-week (WOW).

We tracked hourly and daily competition activity and then, evaluated trends to shed light on the state of outbound sales initiatives in 2022. After analyzing 13,646 competitions completed in 2021, we observed that 64% of them succeeded in increasing KPI’s. Those successful competitions resulted in a 74% increase in the KPI’s being measured.

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Sales Increase
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Average KPI Increase
When running SalesScreen competitions.
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Content Success Rate
Of the over 13,600 analyzed competitions, most of them resulted in KPI increase.
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Average KPI Increase
When running One-day Blitzes.

1 Day blitzes are not a bust

Competitions held within a single day sparked a 54% activity increase and had a 67% success rate.

Sales BlitzSales Blitz

Midweek Maven

Contests started on Wednesdays outperform other weekdays on average with a 15% increase in activity.

CamelCamel

Keep your eye on the prize(s)

Contests that offer teams 2 prizes instead of 1 were much more successful and effective.

SalesScreen mobile app reward shopSalesScreen mobile app reward shop

Had a good vacay?

It shows in your sales

January & August AKA “Back-at-work” competitions have 1.5x more activity and are 73% more successful.

Back in the officeBack in the office

Coins, coins and more coins!

SalesScreen users can win coins to redeem in your customized reward store. In fact, competitions have better results when coins were offered as prizes so salespeople can choose the reward they want.

SalesScreen mobile app reward shop screenshotSalesScreen mobile app reward shop screenshot

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