THE WOW EFFECT
We tracked hourly and daily competition activity and then, evaluated trends to shed light on the state of outbound sales initiatives in 2022.
We call it The WOW Effect for a reason
What’s the best day to run a competition? Which contests are the most effective? What else should you be doing to achieve revenue-contributing KPIs? See how the results unfold in our latest WOW Study where we evaluated different competitions run by a wide variety of SalesScreen customers, week-over-week (WOW).
We tracked hourly and daily competition activity and then, evaluated trends to shed light on the state of outbound sales initiatives in 2022. After analyzing 13,646 competitions completed in 2021, we observed that 64% of them succeeded in increasing KPI’s. Those successful competitions resulted in a 74% increase in the KPI’s being measured.
36%
Sales Increase
When running SalesScreen competitions.
41%
Average KPI Increase
When running SalesScreen competitions.
64%
Content Success Rate
Of the over 13,600 analyzed competitions, most of them resulted in KPI increase.
86%
Average KPI Increase
When running One-day Blitzes.
1 Day blitzes are not a bust
Competitions held within a single day sparked a 54% activity increase and had a 67% success rate.
Midweek Maven
Contests started on Wednesdays outperform other weekdays on average with a 15% increase in activity.
Keep your eye on the prize(s)
Contests that offer teams 2 prizes instead of 1 were much more successful and effective.
Had a good vacay?
It shows in your sales.
January & August AKA “Back-at-work” competitions have 1.5x more activity and are 73% more successful.
Keep your eye on the prize(s)
SalesScreen users can win coins to redeem in your customized reward store. In fact, competitions have better results when coins were offered as prizes so salespeople can choose the reward they want.
Ready to tap into the motivation that gets your sales team to goal?
Speak to one of our sales gamification experts to discover how to maximize your team's outcomes.