Brittney Moseley

Brittney Moseley, Sr. Product Marketing Manager

August 10, 2022

4 Ways to Effectively Measure Sales Performance

Not all organizations are created equally. Those who measure performance on key metrics most effectively usually work their way to the top. Here are 4 tips to help you do the same with your sales teams.

4 Ways to Effectively Measure Sales Performance

Some businesses perform much better on their targets than others. Usually, this is a result of their ability to track data on the right metrics and use this to guide gradual improvements in their marketing and sales approach. Especially in sales teams, tracking the right metrics in real-time greatly impacts the ability to pivot, change strategies, and coach effectively.

Here, we look at 4 of the most common problems and the solutions.

Not getting information in a timely manner

Solution: Real-time data, instant feedback

Businesses that want to succeed in this world of instant gratification need to ensure that their data management is up-to-date. Real-time data is a key feature of sales motivation software that allows sales managers and employees to make data-driven decisions right away, resulting in surpassed targets. Instant feedback allows people to celebrate their good performance and course-correct not-so-great performance. 

Real-time data allows sales managers to fix any problems immediately and keep up with the fast-paced business environment. It also enables you to identify trends and take actions based on those trends in this constantly shifting financial market. Additionally, it allows sales reps to easily set and track daily goals and see exactly how they are stacking up in the latest sales competition. This leads to better overall performance, as people tend to work better when they can visibly see their results and their coworker's results in front of them.

Limited awareness into performance

Solution: Easily visualized performance data

A lack of transparency is a recurring problem for many businesses, especially in regard to data and performance management. If people don’t have a clear idea of how they are performing–individually, as a team, and as a company as a whole–it will be exceedingly difficult to adjust behavior to yield better results. Transparency around everyone’s performance also levels the playing field and gives people the opportunity to acknowledge others for their achievements. We understand that it can be a bit intimidating to open up the books and spill the beans, but your team will be much more invested in the company as a whole if they feel like you trust and value them.

Reporting is tedious and boring

Solution: Automated data entry

Manual data entry is notoriously dull, time-consuming, and oftentimes inaccurate. Thus, it makes effective performance measurement that much more difficult. Real-time data and integrations eliminate the need for manual data entry, saving valuable time and ensuring more accurate reporting. With SalesScreen, on-screen events are triggered upon completion of key tasks, providing a fun incentive for employees to hit their targets.

Data entry is boring no more and measuring performance results is suddenly simpler and more precise. Plus, SalesScreen’s real-time data management capabilities make it easier than ever for your sales reps to get a good idea of how they are performing in their current sales competition, allowing them to rise to the challenge whenever a new sale is reported.

Results are difficult to understand

Solution: Data is clear, visual, and easy to interpret

A common problem for business managers (and employees) is encountering unclear and difficult to decipher data. But recognizing the WHY behind your data is essential for growth and provides a blueprint for future business strategies. SalesScreen dashboards offer a holistic and detailed view of company data that is presented in a bright, color-coordinated, and easy-to-interpret way.

Our latest dashboard updates color coordinates your entire dashboard so that you can see what KPIs are on track, which ones are being crushed, and which ones you are in danger of not hitting. There are a variety of customizable widgets and layouts to choose from, depending on your company's needs. This makes measuring, comparing, and analyzing performance results becomes a breeze.


Gamification might not seem essential at first glance, but SalesScreen’s sleek design and modular build make it easier than ever to crush your KPIs without paying for a bunch of software you’ll never need.

Get your team in the game with SalesScreen today!

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