How to Run Team Competitions That Are Worthwhile

Office competitions tend to favor the same people over and over. Discover how to run sales competitions that motivate your whole team–not only the top 20%.

Victoria Richards

Marketing Assistant - November 27, 2019

Running office competitions can be an extremely effective motivational tool. However, if not executed properly, they can end up having converse results. When the same few people always win, the same few metrics are valued and the templates are boring and impersonal, it is no surprise that your employees end up feeling disinterested and disengaged.

Fortunately, it is not difficult to create better competitions that appeal to everyone–and in turn lead to increases in activity, performance and revenue. Here’s how:

Leave it to Chance

Adding elements of randomness and chance helps to level the playing field and ensure that everyone gets an opportunity to succeed. You can’t expect your reps to be enthusiastic about office competitions when the outcome is essentially predetermined, and they feel like they have already lost before it even begins. That is understandably demotivating.

If reps feel like they are equal when the competition starts, it will encourage better performance from everyone and fuel a healthier competitive environment. Top performers will fight to keep their status, middle performers will push themselves to catch up and bottom performers will strive to make more progress.

For some great chance competitions, try out our Lottery or Roll the Dice templates!

SalesScreen lottery competition

Add Variety

In order to keep your employees engaged and energized, it’s important to change up the competitions–rather than conducting the same boring competitions again and again. Switching it up with different templates and themes will encourage people to participate more.

For example, certain competition types may not have the same appeal to each person, so running a variety of contests will increase the likelihood of employee involvement. Perhaps a standard competition based solely on getting the highest sale is not Tom’s biggest strength–but maybe Tom is excellent at cold calls and would have more engagement in a contest based on completing the most cold calls during a week.

Give Personalized Rewards

Another factor of incentivizing your team with competitions is through rewards. Giving personalized prizes are a way to show your reps that you care about them–and that you have taken the time to get to know them. And of course, people won’t care much about rewards unless they are personally meaningful to them.

Go beyond a basic bottle of wine or a gift card, and choose some more custom options. Check out our 101 Meaningful Employee Rewards for some inspiring ideas! We also recommend asking for feedback and ideas from your employees–they will feel like they have a real voice and your rewards shop won’t just be one-size-fits-all.

Create Teams

39% of surveyed employees believe that people in their own organization don’t collaborate enough.”

In addition to individual competitions, team competitions are a terrific way to bring your employees together and encourage collaboration. Working together towards a common goal can not only improve teamwork, but also leads to healthier company culture. In fact, a study from NYU revealed that people experience a “reward response” during competitions, but “they experience the same rewarding feeling even more so when cooperating with someone who is on their side.”

Team competitions also give your core performers and your rookies an opportunity to learn from each other. Core performers can provide mentorship and newer teammates can bring innovative ideas and some outside perspective. Also, typically less-than-stellar performers get a chance to succeed and can garner valuable insights for their individual performance moving forward.

Try Out Different Metrics

A poll by Gallup revealed that “highly engaged business teams result in 21% greater profitability.”

To get a more complete overview of company performance, it is useful to track metrics other than just sales. This also gives everyone a greater possibility of winning some contests–instead of only your perpetual top performers. As a result, company morale will improve, and employees that may have been defeated by seeing their co-workers win time and again will feel reinvigorated.

Yes, you should absolutely focus only on metrics that are important to overall business success… but try to mix it up some. Instead of only focusing on sales revenue or quantity sold, focus on the KPIs that lead to sales such as calls, emails, first time meetings, follow-up meetings, customer satisfaction score and other activities. Not only will this lead to higher employee engagement from all levels, but it will also encourage a pattern of behavior that will positively affect your company bottom line.

Do you have suggestions for brilliant team competitions? Send them our way to marketing@salesscreen.com

And if you want to know more about how SalesScreen facilitates sales competitions, feel free to drop us a line at marketing@salesscreen.com

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