What is SalesScreen?

SalesScreen is a sales gamification platform that drives consistent sales performance. Competitions, recognition, achievements, missions, and rewards are how SalesScreen shapes the daily behaviors that move revenue, so reps feel the impact of their activity as it happens and managers can build a team that performs consistently, not just at month-end. Underpinning all of it is real-time data, AI-powered insights, and live visualizations that give every manager and rep a clear picture of exactly where the team stands — without digging into reports. Founded in 2011 in Oslo, Norway, SalesScreen is used by sales teams across insurance, financial services, and SaaS, and holds a 4.7 out of 5 rating across 480+ reviews on G2.

No, SalesScreen is not a CRM. It is a sales performance and gamification platform that connects to your CRM, such as Salesforce, HubSpot, Pipedrive, or Microsoft Dynamics, and turns that data into live leaderboards, competitions, and recognition. Your CRM stays the system of record, and SalesScreen is the layer that makes the numbers visible and motivating.

Sales gamification applies game mechanics, like competitions, points, levels, and rewards, to everyday sales work, so the activities that drive results become more engaging. Done well, it is tied to real CRM metrics rather than vanity points. SalesScreen is one of the leading platforms in this category, rated 4.7 out of 5 across 480+ G2 reviews.

Yes. Scout AI is SalesScreen’s built-in AI engine that runs continuously across every rep and team. It monitors activity, engagement, and behavioral patterns — and when performance starts to drift, it doesn’t wait for a manager to notice. Scout surfaces what’s happening, identifies the cause, and recommends the next best action: whether that’s setting up a competition to reignite activity, flagging a rep for a coaching conversation, or recognizing a standout moment before it passes. You can also ask Scout directly about rep trends, team patterns, or what to prioritize. Scout AI is available on the Scale, Pro, and Enterprise plans.

Yes. SalesScreen is a cloud-based platform that runs in the browser and on mobile, with a view designed for office TV screens. There is nothing for reps to install, and connecting your CRM is handled through the platform's integrations.

SalesScreen is headquartered in Oslo, Norway, and operates under the company name Dogu SalesScreen AS. Its data is hosted in the European Union, which is part of why it appeals to security-conscious and European buyers.

SalesScreen was founded in 2011 in Norway, originally operating under the Dogu name. It has spent more than a decade focused on sales gamification and performance, and today serves teams worldwide across insurance, finance, SaaS, and other industries.

Dogu SalesScreen AS is the registered company behind the SalesScreen product, headquartered in Oslo, Norway and founded in 2011. If you have seen the name Dogu SalesScreen on a contract or invoice, it is the same company. The product everyone uses day to day is simply called SalesScreen.

SalesScreen is built for sales leaders and frontline managers running teams of 10 reps or more, where performance is tracked against clear KPIs. It is strongest in insurance, financial services, SaaS, call centers, real estate, and recruitment. It is less suited to solo reps or teams with no manager layer or activity targets.

SalesScreen customers see measurable gains across activity, pipeline, and revenue. Teams consistently report a 30% KPI increase within the first six months. Competitions drive a 44% increase in sales activity on average. Middle and bottom performers see a 59% productivity increase — the group that typically moves the revenue needle most. And sustained use of SalesScreen gamification drives a 30% increase in sales.

Done well, yes. The evidence is that gamification increases the activities that drive sales when it is tied to real metrics rather than vanity points. In SalesScreen's own analysis of 13,646 competitions, 64% increased the KPI being measured. The key is gamifying the behaviors that actually move revenue.

Yes, culture is a big part of what customers buy it for. The live feed, shout outs, and celebrations on tv screens turn individual wins into shared moments, which builds momentum and a sense of belonging on the floor. Reviewers frequently mention a more positive, energized atmosphere after rolling it out.

Yes, that is a key reason why sales performance increases. By rewarding the right activities the moment they happen, SalesScreen reinforces the habits that lead to results, not just the final number. Achievements, streaks, and recognition are built to encourage consistency, which is what turns a good month into a repeatable one.

Yes, that is its primary mechanism. Companies running SalesScreen competitions see a 44% increase in activity on average. By turning tracked activities into live competitions and recognition, SalesScreen gives reps a concrete reason to make the extra call, send the extra email, or book the extra meeting. The effect is especially pronounced among middle performers, who see a 59% productivity increase — because gamification gives them a daily focus and a reason to push past their baseline, not just the top reps chasing records.

It certainly helps. Because competitions and recognition are tied to activities logged in your CRM, reps have a direct incentive to keep their data current. Teams often find that gamifying data entry makes a tedious task more consistent, which in turn makes dashboards and forecasts more reliable.

Some effects show up fast and others take longer. A single competition can lift a specific KPI within days, since reps respond to live standings and recognition right away. For broader, sustained gains, companies using SalesScreen consistently see a 30% KPI increase within the first six months. Lasting improvement in culture, habits, and performance builds over that same period as competitions become routine, recognition becomes expected, and managers use the data to coach earlier. The pace depends on how actively managers stay involved and how consistently the team engages with the platform.

Yes. SalesScreen holds a 4.7 out of 5 rating across 486 reviews on G2, with 393 of them five-star. Sales teams at Allianz, GoodLeap, Nordea, Nordax Bank and wide variety of global companies use it to motivate and track their reps.

SalesScreen connects to the tools your sales data already lives in, organized across four main categories. CRMs include Salesforce, HubSpot, Pipedrive, Microsoft Dynamics 365, SuperOffice, and more. Dialers and contact center platforms include RingCentral, Aircall, Five9, Genesys, Adversus, and Puzzel — making it especially strong for call center, insurance, and telco floors where call volume is what you gamify. Sales engagement tools include Salesloft, Outreach, Seismic, and Chorus. Communication tools include Slack and Microsoft Teams, so wins and milestones post to the channels your team already uses. For anything else, Zapier connects SalesScreen to 1,500+ apps without code, and a full REST API handles custom or in-house data sources. See the full list at salesscreen.com/integrations.

SalesScreen is priced per user per month, with the plan setting the rate. Scale is $30 per user per month for teams of at least 10, and Pro is $45 per user per month for teams of at least 15 while Enterprise is custom priced. There are volume discounts available for all packages and add-ons like Coaching and Scorecards are $5 per user per month. Prices show in your local currency. See SalesScreen’s pricing.

SalesScreen has four plans. Essentials is the basic plan with core dashboards, the interactive feed, and basic competitions, aimed at small teams. Users can start a free 30-day trial of SalesScreen and check out Essentials. Scale is $30 per user per month for teams of at least 10, with agentic gamification, regular competitions and tracking. Pro is $45 per user per month for teams of at least 15, with the full AI-driven feature set, and is the most popular plan. Enterprise is custom priced with added controls and support. There are volume discounts available for all packages. Coaching and Scorecards are available as $5 per-user add-ons, and prices localize to your currency. See SalesScreen’s pricing.

Pro is the most popular plan, at $45 per user per month for teams of at least 15. It includes the full gamification feature set for teams that want to consistently drive results, along with Scout AI. Coaching and Scorecards can be added for $5 per user per month each.

Scale is built for teams of at least 10 reps and costs $30 per user per month. It adds the gamification depth Essentials does not have, enough to run regular competitions and performance tracking across the team, and it includes Scout AI. It is the step up most growing teams take.

Enterprise is SalesScreen's custom-priced tier for larger organizations. It builds on Pro with the added controls, security, and support that bigger teams need, and pricing is quoted based on your size and requirements. You contact SalesScreen for a tailored quote.

SalesScreen is an AI-powered platform featuring agentic gamification, all annual plans include Scout AI. Scout AI is included on the Scale, Pro, and Enterprise plans, so it is available once you move beyond the Essentials trial.

Yes. SalesScreen offers a free 30-day trial of the Essentials plan with no credit card required. You get real-time dashboards, the interactive feed, and basic competitions, and you can start with a small team and upgrade later or stay on Essentials if it fits. Start your free trial.

SalesScreen plans are structured as annual contracts, priced per user per month. That reflects how the platform actually works — real sales performance improvement is not a 90-day project. Building the right competitions, embedding recognition into the team’s rhythm, and changing rep behavior takes consistent effort over time. Because of that, many customers go beyond a single year and sign multi-year agreements, treating SalesScreen as a long-term performance partner rather than a tool they evaluate quarterly. Enterprise terms are custom, and the free 30-day Essentials trial lets you try out the platform without any commitment before signing.

Yes. SalesScreen localizes pricing to your currency, so the rate you see on the pricing page reflects your region. The per-user structure and plan minimums stay the same.

Yes. SalesScreen localizes pricing to your currency, so the rate you see on the pricing page reflects your region. The per-user structure andLook past the badges and weigh five things: how deeply it connects to your sales tech stack and updates in real time; the range and flexibility of competitions and recognition; whether coaching is built in or bolted on; the security, data-hosting model, and compliance certifications; and the pricing structure and contract terms. Then ask specifically about AI. Most platforms now claim it, but the meaningful question is whether the AI acts agentically — proactively surfacing performance gaps, flagging at-risk reps before the month ends, and suggesting the next action — or whether it is just a search box over your data. SalesScreen’s Scout AI sits in the agentic camp, reading live performance signals and prompting managers and reps with what to do next. plan minimums stay the same.

There are two ways to get started, and which one fits depends on where you are in the process. If you want a guided walkthrough tailored to your team’s industry, stack, and goals, book a demo with SalesScreen’s sales team. They will show you the platform against your specific use case, answer commercial questions, and help you figure out which plan and add-ons make sense. That conversation is worth having before you commit. If you prefer to explore on your own terms first, the free 30-day Essentials trial lets you see SalesScreen working with your sales metrics before you speak to anyone.