A More Connected, Collaborative, and Performance-Driven Organization

When Bonnier Business Media Sales first adopted SalesScreen, their focus was clear:

• Drive consistency and repeatability in sales performance
• Create transparency across teams
• Motivate middle performers
• Build a culture of recognition and momentum

At the time, their telemarketing organization spanned multiple offices across Sweden, with sales teams working relatively independently. SalesScreen provided a framework to unify their efforts, with competitions, dashboards, celebrations, and real-time visibility helping managers reinforce behaviors that mattered.

“The goal was to bring everyone onto the same page and create consistent performance habits across offices.” Linnéa Persson, COO

Our original conversation centered around early adoption: getting teams into the platform, building new routines, and introducing healthy competition into their daily workflow.

Today, as the organization has grown, SalesScreen has naturally become part of their daily routine.

“It’s just one of the tools we always open... like our email or our dialer. You log in every morning without thinking. It’s part of how we work.” — Ivar, Head of Telemarketing

Strengthening Culture Across Cities

One of the biggest shifts since our original story is how deeply SalesScreen has transformed the culture between offices.

Before SalesScreen, employees in the different cities only came together once per year for an awards event, which meant meeting colleagues often felt stiff or unfamiliar.

“Before SalesScreen, when we met once a year, it was like ‘Who is this? Oh, that’s what you look like?’ Now everyone already knows each other.” — Ivar

With the activity feed, celebrations, comments, and overall better team visibility, the platform became the digital glue that helped four separate offices act like one team.

People recognize each other's names. They cheer each other’s wins. They track progress together. And when they finally meet in person, the relationship is already there.

Real-Time Visibility Makes Performance Conversations Better

Even though Ivar now spends more time leading managers than running competitions himself, SalesScreen still plays a major role in how he talks about performance.

“Everything is open for everyone to see - deals, progress toward budgets, competition results. It replaces the old office whiteboard and makes conversations easier and more transparent.”

For Ivar, the value is in having everything in one system instead of scattered across spreadsheets, dashboards, and manual processes.

“We used to have dashboards in one system, competitions in another, and the office board for tracking results. Now it’s all in SalesScreen, it saves time and keeps us aligned.”

A Platform Built for Today’s Younger, Faster Sales Team

One theme that came through strongly in this conversation is how critical software has become for engaging younger sales talent.

“Attention spans are shorter now. You can’t talk to a team for 20 minutes and keep everyone engaged. They want quick feedback and interaction. SalesScreen gives those small dopamine kicks you just can’t deliver manually.”

Ivar views SalesScreen almost as a work-friendly version of social media with features that engage younger agents like an interactive feed and in-office YouTube celebrations. For younger reps, this format is familiar, motivating, and energizing.

The Competition That Still Stands Out Years Later

One of Ivar’s strongest memories from their early days with SalesScreen is a multi-office competition that still gets talked about years later.

They ran a city-versus-city competition, but instead of ranking offices by total sales, they made it fair by basing each office’s goal on its own previous week’s performance.

“Every time we did this, we broke two or three records in the four offices. It was crazy…on Friday, the last hours… if we put the stop at 16:00, then at 15:45 it was like — it was affairs everywhere. Deals all the time. It was crazy. People worked into the last minute.”

But with great competitiveness comes… a bit too much competitiveness.

“We also had problems that maybe got a little too cocky and we were too competitive. One time we needed to cool off everybody — like, this is just a competition, it’s for fun, it’s not life and death.”

Even so, the outcome was undeniably positive — not only results, but team spirit.

“Everybody was happy because everybody got a good result. And the sales managers… I’ve never seen them so motivated to win. There was some prestige between them.”

Now, years later, the story still motivates the team — and Ivar is considering bringing it back to kick off 2026.

Want to read where their journey began?

👉 Revisit the original customer story here.