Bonnier Business Media Sales
Bonnier Business Media Sales finds stronger sense of community and increased motivation with SalesScreen.
Everyone is much more involved with each other’s efforts and challenges. SalesScreen has put community in focus and we work so much better together now. We’re competing between offices which is a great motivator. But we have also become much more transparent with our budgets and goals. It’s only fun to compete if you know that all numbers are accurate.
Linnéa Persson, COO
From Isolated Offices to a Unified Sales Culture
Bonnier’s media sales teams, spread across multiple Nordic offices, needed a way to foster community, transparency, and motivation—without relying on siloed processes.
Manager’s View: Building Community & Accuracy Across Offices
Bonnier’s leadership aimed to unify dispersed teams through shared goals and visibility. SalesScreen delivered:
- Cross-office competitions that inspired friendly rivalry
- Budget and goal transparency to ensure fair competitive footing
- Real-time recognition, reinforcing accountability and camaraderie
“We’re competing between offices which is a great motivator. But we have also become much more transparent with our budgets and goals. It’s only fun to compete if you know that all numbers are accurate.”
This led to easier alignment, shared excitement, and stronger organizational cohesion.
Team Impact: Motivation, Recognition & Fun
Across the offices, reps embraced the game-like platform:
- Feed features enabled boosting, teasing, and celebrating wins
- Community-driven engagement became part of daily interaction
- Meaningful boosts such as funny GIFs lifted morale naturally
“Boosting each other and keeping the vibe going in an easy and natural way.… Motivation spawn itself so to speak when you can comment on all sales, boost and tease each other in the feed.”
“The pepping, the motivation and the community; we are all in it together.”
Visualization That Drives Culture & Results
SalesScreen replaced disconnected dashboards with dynamic, real-time visuals:
- Live feeds and boards aligned teams around shared successes
- Instant commentary and reactions brought motivation across locations
- Accurate, transparent data fueled fair competition and trust
Though exact sales numbers weren’t disclosed, Bonnier confirmed a marked increase in both individual and team results—attributed to clarity and engagement:
“Since we started using SalesScreen, we have seen a real increase in sales both individually and as a team.… it is much easier to keep track of our goals and our sales, which has been very positive.”