Dacha Real Estate
We knew that there were platforms that you could put on the big screen. But we didn't know that there was so much that you could do with it and so much play and so much fun and so much interaction that the team could have.
Darrell Elliott , Sales and Leasing Manager
From Private Broker to Visible, Competitive Culture
Dacha, a leading residential property brokerage in Chicago, needed a system to surface hidden high-performers, foster healthy competition, and align their agents around shared targets, without resorting to heavy spreadsheets.
“Someone asked about how to read the leaderboard and then said ‘I see now that I beat somebody,’ and then they said they were so happy to be in the top 10.”
Manager’s Perspective: Transparency That Drives Accountability
Before SalesScreen, high-performing agents were often overlooked:
“We were walking in and surprised by who had hit the stated weekly goal, and then there were people with enormous numbers that… we hadn’t even been checking for them.” — Dacha Manager
SalesScreen brought those performances into view—live, every day—so leadership could recognize wins as they happen.
“It’s easy to get a conversation about what they still need to do, but also easy to use it as a motivator.”
Agent Experience: Motivation from Visibility
Agents consistently responded to public recognition:
- Live leaderboards helped them uncover achievements in real time
- Friendly comparisons spurred competition between peers
- Immediate celebration created small victories that added up
An agent shared:
“I see now that I beat somebody… I was so happy to be in the top 10.”
Rather than hidden effort, agents now receive public, data-driven acknowledgment.
Visualization That Builds Culture & Confidence
SalesScreen made performance visible and socially rewarding:
- Office-wide display screens show live leaderboards and goal tracking
- Real-time cheers foster a shared sense of progress
- Manager-led review opportunities surface “enormous numbers” and success stories
Together, these features fueled engagement and confidence across the office.