Hinterview
I think it would have a massive impact on our overall team motivation if we didn't have it, I think it would really impact morale. I think people would feel a little bit lost without it.
Sam Slade & Courtney-Marie Hamson , Sales Director | Senior Sales Development Representative
Driving Accountability and Culture Through Real-Time Gamification
Hinterview, a global video-based sales firm focused on recruiting with a remote-capable SDR team, wanted to reinforce a performance culture anchored in accountability, recognition, and fun, without adding manual work.
“It just adds good vibes to the office… I have to remind everyone to do everything else, but I never have to remind anyone to turn the SalesScreen TV on in the morning.” — Sam Slade, Sales Director
Manager’s View: Transformation in Action
Removing Manual Pain, Boosting Engagement
Before SalesScreen, metrics and KPIs were siloed, static, and disconnected from everyday reps, and tracking performance manually neither inspired motivation nor reinforced behaviors.
SalesScreen changed that by delivering:
- Real-time competition dashboards replacing crystallized spreadsheets.
- Immediate reinforcement via coin awards and celebration triggers.
- Ownership and accountability, from logins to activity tracking.
"I'm far more interested in having a culture that's carrot lead rather than stick lead in terms of driving performance. So the gamification stuff has been really well received. And it's the most useful reporting tool as well, I will naturally go there instead of Salesforce dashboards." - Sam Slade, Sales Director
Features Driving Culture and Motivation
- TV-based real-time celebrations creates shared excitement.
- Coin system with tangible value
- Tailored contests like “SDR Inbound Relay” and team-based incentive challenges.
- Quick setup and visibility, enabling cross-functional collaboration and engagement.
- Outstanding customer success support, enabling seamless onboarding and ongoing adaptation.
“One of our SDRs has even said ‘it's so weird, I much prefer SalesScreen coins to even commission.’” — Sam Slade
Onboarding & Everyday User Experience
Courtney-Marie Hamson, Senior SDR, shares how SalesScreen impacted her daily rhythm:
New level of motivation:
“It was not only a great way to gamify our KPIs, but we got a visual representation... SalesScreen gives a really clear depiction of that, and it keeps everyone on track.”
Inclusion and team spirit:
“We have a massive TV in the office... remote workers can log in and still be involved in the company culture and excitement... It brings company culture to your house.”
Recognition beyond wins:
“Winning coins... celebrating hard work... ensures everyone leaves... feeling like they’ve put the effort in... helps alleviate any lack of motivation.”
Tangible celebration triggers:
“When it came up on SalesScreen [that meeting was booked], it was so exciting everyone could see it... I think it would really impact morale. I think people would feel a little bit lost without it.”
Her enthusiasm underscores how SalesScreen turned everyday effort into meaningful recognition.
Visualization That Sparks Confidence & Culture
Visualization is more than scoreboard updates:
Noise that creates inclusion: Even cross-functional office teams get drawn into celebrations:
“We have other areas of the business that come into the office and sometimes... ‘what's that noise going off?’ so other people can actually celebrate outcomes and wins as well.”
Motivation on slow days:
“When you have an outcome... the screen goes off, it's a great way to have that recognition... That’s the cherry on top.”