`

Choose the Right KPIs: Define Targets to Optimize Sales and Drive Success

Webinar Series - Ep 01

Blog
/
February 13, 2020
0 min read.

<iframe width='560' height='315' src='https://www.youtube.com/embed/DzLvyv0J4aA' frameborder='0' allow='accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture' allowfullscreen></iframe>Summary:

Learn how to create the most effective KPIs for your B2B sales teams, as well as some best practices.

Tracking the right KPIs is hugely beneficial for organisational growth. Consider what KPIs really matter to your organisation and what behavior you want to encourage from your employees. What do you want to achieve? Sales is an obvious choice, but managers should also track other activities that have the potential to generate sales such as qualifying leads or setting a meeting. This will start to create a pattern of good behavior while the overall goal is still the same.

In this webinar, you will learn:

  • How to define your base KPIs
  • Secondary KPIs that define employee success
  • How to use gamification to increase employee engagement, productivity and performance

Speakers:

  • Remi Morken, VP of Sales
  • Ole Jacob Christoffersen, Customer Success Specialist

Latest blog posts

Read More
Sales Performance
Why Sales Managers Who Coach in the Moment Win the Week

Why Sales Managers Who Coach in the Moment Win the Week

Most performance problems are visible only after the outcome is set. The signals that could have changed it were always there. Here is how to act on them while the week is still in play.

May 13, 2026
Sabih Ahmed
Director of Demand Generation
Read More
Sales Performance
Why Human Connection Always Wins in Sales

Why Human Connection Always Wins in Sales

Even the best-prepared reps lose deals when they can't build trust in the room. Here is why human connection remains the highest-leverage sales skill and how to develop it deliberately.

May 12, 2026
Sabih Ahmed
Director of Demand Generation
Read More
Sales Performance
Why Your Sales Performance Strategy Needs More Than AI

Why Your Sales Performance Strategy Needs More Than AI

AI is now table stakes for sales performance. So why do 51% of sales leaders say it's still not working? Korn Ferry and McKinsey data on where the gap actually lives.

May 11, 2026
Sabih Ahmed
Director of Demand Generation
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.