Former Yahoo, Google, and Demandbase Executive Joins SalesScreen as CRO

Say hello to our new CRO, Frank Matticola. Frank brings a wealth of experience in helping startups to grow and scale by focusing on revenue growth, partnerships and operational excellence.

David Smith

Head of Marketing - February 10, 2020

New York, NY – SalesScreen, a leading sales performance management software company announced today that they have hired Frank Matticola as their new Chief Revenue Officer (CRO). This hiring will help expand SalesScreen’s growth throughout the USA and abroad. In addition to serving as CRO, Frank will serve as a member of the executive team and will help lead the company through their next phase of revenue growth and towards the next round of funding.

“We are thrilled to have Frank join our team and eager to work together with him. His background and experience are a perfect fit for our needs and will allow us to continue our trajectory of high growth and customer acquisition” said Sindre Haaland, CEO of SalesScreen. “As we continue to scale into larger and more complex enterprises, Frank’s experience in facilitating relationships and developing strategic vision will be essential to keeping us on target.”

Frank brings a wealth of experience in helping startups to grow and scale by focusing on revenue growth, partnerships and operational excellence. He joins SalesScreen following an outstanding track record of sales success at category leaders such as Yahoo, Google, Chango and Demandbase.

“I’m extremely excited to join the SalesScreen family, and I was impressed that the company has been founded and led by three-star engineers, who quickly developed the company into the market leader—and that has become known as the top choice when it comes to clients that desire solution scalability and flexibility,” said Frank.

“SalesScreen has enormous potential to help revenue teams across the globe, as a platform to transform a company’s sales culture and tilt revenue production up and to the right across the organization. Our enterprise clients that have made large CRM investments, still struggle to get their teams to use these costly systems. Implementing SalesScreen sales team rankings drives immediate adoption, and through team competitions, drives much stronger activity. One of our clients who is a top-five global software company increased inside sales activity by 74% with an implementation of our technology. I could have certainly leveraged SalesScreen at every one of the sales organizations I worked for over the last 20 years.”

SalesScreen has already experienced noteworthy success in the Nordics, landing some of the largest banking, real estate and insurance companies in Scandinavia. As the company grows and enters more diverse markets, the focus on a process-driven sales approach will be increasingly important. As always, the company is ready for competition.

About SalesScreen

SalesScreen is a sales performance software that uses visualization and gamification to help organizations build happier, more productive workplaces. SalesScreen brings your data into one place, integrates with your existing CRM and makes daily work-life collaborative and exciting through peer-to-peer recognition and competitions.

To learn more, please contact:

David Smith, Head of Marketing



Start your trial today.
See results from your remote teams tomorrow.