Acrisure leverages SalesScreen to achieve 45% YoY Revenue Growth 🚀 Watch the full story!
SalesScreen Logo
How to Create Cohesion in Sales Teams

In the work environment, it is important for all employees to share a common goal so that everyone understands how they are benefiting the company’s bottom line. When sales reps work toward a common goal, it promotes an interdependency and a shared sense of value and purpose.

Clarify roles

With so many different titles, territories and responsibilities, it’s critical for teams to know who’s doing what. There’s inside sales, outside sales, SDR’s, marketing team and so much more that goes into a sales process. So, in order to keep everyone from stepping on each other’s toes be sure to clarify roles well and explain what responsibilities fall to each.

Provide resources

Within all teams, you need team players. Each person has special skills and attributes and each role can provide different resources to others. In order to build cohesion, you’ll need to ensure that every member has the proper resources available, knows how to use them and also knows how to help out as a resource for others.

Use team-building competitions

Sales competitions can be a great way to build team spirit. They raise the levels of awareness, focus and drive across the board. Competitions can also be a great opportunity to get your rockstars to coach and mentor your core performers toward excellence. No matter what, you do not want the competitions to become divisive. So, focus on the positives and communicate success as a whole. How to Create Cohesion in Sales Teams

Make everyone a leader

I know what you’re thinking, “easier said than done” but really, it’s quite easy. Most sales teams run into the problem of “too many chiefs and not enough Indians” where each person is out with eyes on their own quota and bonuses; but this can cause problems. Instead, ensure that each person’s own unique skills and abilities are put to use. In order to do this, you’ll need to get on a personal level with your reps to understand their unique attributes better so that you can give them leadership roles.

Reward as a whole

Just as you want to communicate success as a whole, you will want to reward as a whole in order to build rather than break team spirit. Remember, there should be no “losers”. You can reward different prizes to each team but even the last-place finishers should receive something as a token of appreciation and to keep the whole thing fun. Most of the time, competitions are not about the value of the reward but rather they are about the fun of playing.

Events - SalesScreen from Dogu on Vimeo.

Our latest blog posts

Go to Blog overview
2023: A Year in Review

2023: A Year in Review

March 2, 2017

SalesScreen Ranked #1 Sales Gamification Software by G2

SalesScreen Ranked #1 Sales Gamification Software by G2

March 2, 2017

Our Holiday Gift to You..a new Reward Shop!

Our Holiday Gift to You..a new Rewards Shop!

March 2, 2017

Turning Your Gen-Z Sales Team Spirit into Sales

Turning Your Sales Team Spirit into Sales

March 2, 2017

You think older generations don’t respond to gamification? The data says differently.

You think older generations don’t respond to gamification? The data says differently.

March 2, 2017

5 Ways to Use Employee Recognition to Boost Your Sales Teams’ Performance

5 Ways to Use Employee Recognition to Boost Your Sales Teams’ Performance

March 2, 2017

Go to Blog overview

Get the Latest Sales Trends
Delivered to Your Inbox Every week!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This is the closer. If you’re not convinced yet, no coffee for us.

Give us some details, not too much, not too little, just enough to talk to you about our results, company and what we believe in.

Reviewed Favorably By Industry Experts

Leader Winter 2024
Top 50 Sales Products - 2023
Momentum - Winter 24
Best Relationship Winter 24
User Adoption - Winter 24
Implementable - Winter 24

By submitting this form, you consent to be contacted on how SalesScreen can help your organization.