Acrisure leverages SalesScreen to achieve 45% YoY Revenue Growth 🚀 Watch the full story!
SalesScreen Logo
The 4 Competitions You Need to Run to Motivate Your Whole Team

Every sales team is made up of a diverse cast of characters. From James, who has won every single sales competition for the last four months, to Sarah, the new hire who is just trying to get her feet under her. The reality is that most sales managers are running sales competitions that only a very few reps have a chance to win. This inevitably leads to unnecessary turnover, low sales numbers, and a completely unmotivated sales team. So how can you start running sales competitions that work for your whole team and not just the top-performing reps? Let’s first take a look at who makes up your team and how you can identify them.

Your Player Types

According to renowned psychologist Richard Bartle when studying people who played video games, people fall into four main categories of personalities: Killers, Achievers, Explorers, and Socializers. Each player type or personality type will engage with different kinds of sales competitions, so as a rule of thumb, diversity is king. So let’s dive into what sales competitions resonate with each member of your team.

Killers- Sales Closed

Killers are what most people would consider the ideal sales rep. They are driven, dedicated, stubborn, and hardworking, oftentimes pushing themselves to go the extra mile to earn that win and beat out their coworkers. With that said, they only make up 1-2% of the population, so it's likely your team is not filled with killers.

Killers love to compete. If you want to motivate your killers with competition, try running a simple "meetings booked" or "sales closed" competition. Killers will make the calls and push the right clients to close those deals to ensure that they stay at the top of the leaderboards.

Achievers- Visual Competitions

Achievers can be great sales reps, but unlike killers, they are much more interested in setting their own targets and achieving their goals. Achievers make up about 10% of the population. When it comes to sales, achievers want to be able to set their own path to success and choose their own goals.

If you want to engage the achievers on your team, try running a competition based on visualization so they can see their progress toward their goals. Achievers tend to lose motivation when they feel like they are spinning their tires, so competitions like our multi-target competition or our time-based competitions help achievers actively see how their daily contributions are adding up to that final goal.

Explorers- Outreach Competitions

Explorers are a bit harder to engage, as much of their work helps build revenue outside of the traditional way sales reps operate. Explorers are a massive asset to any team, as they like to get in the weeds, do their research, and find the next industry or company to target. This, in turn, can lead to huge revenue increases when you focus that energy in the right direction.

Your explorers love outreach, and they are workhorses when it comes to the top of your sales funnel. So why not reward all that prospecting by running an outreach competition? Try setting up a competition based on calls made that last over a minute or emails sent to clients. Your explorers will love being rewarded for the work that engages them the most.

Socializers- Lottery Competitions

Socializers make up a massive 70% of the population and are motivated by social clout like shoutouts from peers and managers and love building a community at work. When you run traditional sales competitions, your socializers are oftentimes quick to fall off the leaderboards, which in turn completely demotivates them.

You can easily engage this massive swath of your workforce by running competitions that keep them engaged, even if they aren’t the top rep. Our lottery competitions give reps a ticket every time they complete the target objective of the competition, which gives them a chance to win the big prize at the end. Your top performers will have a much higher chance of winning, but even that rep who only books one meeting still has a chance to win, keeping your whole team engaged throughout the competition.

Running a diverse array of competitions is extremely important to the success of any salesforce. Start running competitions as diverse as your team with our arsenal of dozens of creative sales competitions.

Our latest blog posts

Go to Blog overview
2023: A Year in Review

2023: A Year in Review

February 15, 2023

SalesScreen Ranked #1 Sales Gamification Software by G2

SalesScreen Ranked #1 Sales Gamification Software by G2

February 15, 2023

Our Holiday Gift to You..a new Reward Shop!

Our Holiday Gift to You..a new Rewards Shop!

February 15, 2023

Turning Your Gen-Z Sales Team Spirit into Sales

Turning Your Sales Team Spirit into Sales

February 15, 2023

You think older generations don’t respond to gamification? The data says differently.

You think older generations don’t respond to gamification? The data says differently.

February 15, 2023

5 Ways to Use Employee Recognition to Boost Your Sales Teams’ Performance

5 Ways to Use Employee Recognition to Boost Your Sales Teams’ Performance

February 15, 2023

Go to Blog overview

Get the Latest Sales Trends
Delivered to Your Inbox Every week!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

This is the closer. If you’re not convinced yet, no coffee for us.

Give us some details, not too much, not too little, just enough to talk to you about our results, company and what we believe in.

Reviewed Favorably By Industry Experts

Leader Winter 2024
Top 50 Sales Products - 2023
Momentum - Winter 24
Best Relationship Winter 24
User Adoption - Winter 24
Implementable - Winter 24

By submitting this form, you consent to be contacted on how SalesScreen can help your organization.