BOSS Magazine drastically improved focus and performance on their most important KPIs and achieved a 100% user adoption rate within Salesforce.
Media & Publishing
BOSS is a leading Magazine and Business News Publisher. They are the perfect fit for content and marketing needs: trending industry news, extensive features on best-practice companies, and all the information you need to lead the way forward. With decades of experience within B2B journalism, business news websites, marketing, SEO, design, advertising, and event coordination, they deliver their products and services some of the world's largest corporations.
BOSS Magazine was looking for a way to increase Salesforce user adoption, easily analyze all of their KPIs in one system, figure out where to focus efforts, and then drive performance in a fun and engaging way. Since turning to SalesScreen for a solution, they have achieved 100% CRM user adoption, drastically improved performance on their KPIs and have built a fun and rewarding sales culture through the use of leaderboards, sales contests and increased activity.
We run a very sophisticated sales process that incorporates 8 different software platforms together and it can be difficult for us to analyze our most important KPIs without logging into each one of them. Lots of time gets wasted in trying to pool our analytics and drill down on staff members that need help in certain areas.
We work really hard to create a fun and engaging sales environment for our staff and continually coming up with new and entertaining sales competitions that motivate our staff can be a full time job unto itself.
We found SalesScreen early on as they were growing their footprint in the United States and have worked closely with them as the platform has progressed.
SalesScreen gives us the capability to pool our most important KPIs in one platform that’s very easy on the eyes and allows all members of staff to know where they currently stack up against the company expectations as well as their peers.
Most sales floors have an ugly white board that over time begins to grow the ugly black marker stains and looks like it’s straight from a 1970s boiler room. SalesScreen allows us the ability to digitally display our white board on a 60 inch TV on the sales floor and create unique slides that showcase our most important KPIs in real time. It also provides song celebrations that give the staff their own personal anthems when they make a sale. Everyone has a lot of fun with the song engagements which beat the old school proud walk to the white board.
SalesScreen also syncs directly with Salesforce so we don’t have to worry about staff forgetting to upload their sales or forms as they all want the celebration to display and as a result it has shown us 100% adoption of our CRM through the integration.
SalesScreen is a must for any company looking to keep their sales team engaged on a daily basis. Let’s face it – everyone loves a good bit of tech!
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