Sparebank 1 Customer Center
SpareBank 1's customer care center took SalesScreen to the next level by creating their own training and coaching program around the software.
SalesScreen has helped us to establish a clear organizational strategy and build a real performance culture. The information is intuitive and easy-to-use for both sales reps and managers, which is very important because we are so busy.
Siri Søyland, Sales Manager, SpareBank 1 Customer Center
From Manual Spreadsheets to Real‑Time Performance Culture
Facing tedious manual reporting and delayed visibility, SpareBank 1’s customer care team needed an efficient way to motivate reps, track performance, and reinforce training—all in real time.
“Entering all of the data was boring and time consuming… salespeople were unmotivated because they didn’t understand their progress… Sometimes, they ignored entering their data altogether… It was chaotic.”
With slow, manual processes, leadership couldn’t act on current data—making coaching, competitions, and performance recognition clunky and outdated. Then they implemented SalesScreen, creating transparency, accountability, and energy across their team.
Streamlining Admin and Coaching Workflows
Before SalesScreen, managers spent hours processing spreadsheets and parsing data manually at month’s end:
“I’m not spending long hours looking over spreadsheets anymore so I have more time to focus on the important things.”
Now, they use real-time dashboards instead of outdated CSVs. Coaching is proactive: managers see who needs support and can act immediately.
“Being able to analyze data in real-time allows us to focus our time and efforts on supporting the salespeople who need it most.”
With instant insights, they’ve replaced reactive meetings with strategic planning. Managers can now coach reps with data in real time, no more wading through post-month reports. Overall admin time is down drastically, with more focus on growth and training.
Top Features Driving Engagement
SalesScreen wasn’t just an analytics tool—it’s a motivational platform:
- Real‑time leaderboards (“Wall of Fame”) that keep reps driven to hit and pass top 3.
- Instant app & desktop notifications celebrating wins, which encourage peer recognition.
- Mobile chat & management feedback, including messages from the CEO.
“All of the salespeople want their face on the Wall of Fame… it keeps things interesting—it’s not always just the same people.”
These features have built a stronger, more connected team. Reps see progress live and respond with cheers, applause, or mobile messages. They’re not just working harder—they’re working together.
Visualization Strengthens Camaraderie & Confidence
SpareBank 1 uses SalesScreen’s visual feed across offices and mobiles—boosting unity and trust:
“When SpareBank 1’s sales reps close a deal, everyone celebrates… fellow salespeople, managers, and even the CEO get in on the fun.”
Getting real-time wins displayed in shared shifts has created a social, performance-focused atmosphere. Managers and peers immediately spot progress and celebrate each other’s successes.
Visualization has also increased individual confidence:
“Actually, their confidence has improved… they are on target for their goals and at least 2 of our products are performing much higher than we had projected.”
Building Personalized Coaching and Ownership
Armed with live data, managers can tailor coaching and goals for each rep.
“We have built our own training and development program around SalesScreen because we can now coach our salespeople and see direct results. We don’t have to wait forever to analyze the data.”
Reps now set personal budgets based on their performance and forecast ahead of the organization’s targets:
“We give the reps more personal ownership now to set their own budgets... Our organization’s budget goals have actually increased as a result!”
By empowering reps with ownership and feedback, SpareBank 1 has built a truly data-driven, results-oriented culture.