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How To Retain Top Sales Talent Creatively

Boost sales team retention by joining Lewis Worlidge, VP of Sales at SalesScreen; Ken Abel, Sales Director at Trailstone Insurance Group; and Kenneth L. Johnson, President at East Coast Executives. In our virtual workshop hosted in partnership with the Sales Management Association, our speakers share some easily implementable low-cost strategies to level up your sales retention in 2024.

Speakers

Lewis Worlidge

Lewis Worlidge

VP of Sales

SalesScreen

Kenneth Johnson

Kenneth Johnson

President

East Coast Executives

Ken Abel

Ken Abel

Sales Director

Trailstone Insurance Group

Moderators

Robert Kelly (Bob)

Robert Kelly (Bob)

Chairman

Sales Management Association

Being a full-service independent agency within the notoriously behind-the-times insurance industry, Trailstone Insurance recognized the importance of adopting new technology and prioritizing employee happiness — or risk getting left behind. Choosing to focus on retention and creating a better work culture amongst sales reps at Trailstone ultimately enabled them to achieve massive growth.

Companies all too often make the mistake of assuming that retention is strictly about pay, when most salespeople tend to consider the issue holistically. In fact, sales reps are as likely to leave for reasons related to company culture, development opportunities or work-life balance as they are to leave in search of more income.

Sales organizations that address these factors enjoy substantially better sales force retention, higher morale, and greater sales productivity. Level up your sales retention strategy in 2024 with insights from our virtual workshop and learn a few creative strategies to boost retention on your team.