At Dogu, we are constantly seeking new ways to learn more about gamification and how we can apply its uses to increase revenue for our clients. This week, we sat down with Natalia Mæhle, Associate Professor at Centre for Innovation, Bergen University College, and a leading researcher on gamification.
Sometimes, it seems like there is just so much going on that it’s impossible to figure out what to focus on, where to spend your time and how to squeeze the most out of the workday without needing to fill tons of additional hours.
Sales contests are an essential part of any sales manager's toolkit due to their ability to drive fun, cohesion, and performance increases on desired targets. However, running effective sales contests and coming up with new ways to drive results is not necessarily so clear. We're here to help.
The dictionary defines gamification as: “The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) in non-game contexts to drive a desired behavior to other areas of activity by digitally engaging people to achieve their goals: gamification is exciting because it promises to make the hard stuff in life fun”. But, what is it really?
Due to tremendous advances in sales technologies and the ability to record, analyze and learn form data over recent years, the entire sales landscape has changed. As a result, sales roles have become more complex and demanding than ever before.
Gamification is a term that’s been sweeping through Europe and Scandinavia like wild fire, inspiring business, educational institutions and individuals alike to achieve more by making everyday tasks more rewarding… but, what exactly is gamification, how does it work, where is it used and why is it suddenly becoming so popular?