New eBook: How to Use Sales Leaderboards to Influence Company Culture

Leaderboards are an essential part of any good sales team. How you use them will have a big impact on morale and performance. Here are some best practices for using leaderboards in your organization.

New eBook: How to Use Sales Leaderboards to Influence Company Culture

In this eBook we will explore how and why to use sales leaderboards, as well as the importance of company culture and ways that leaderboards influence it. Our goal is to help you further understand the ins and outs of leaderboards and discover how to successfully introduce them into your company–and in turn positively influence company culture.

CHAPTER 1 — Why leaderboards?

  • Boosting motivation
  • Improving transparency
  • Increasing engagement
  • Tracking key metrics

Everyone is familiar with leaderboards. You seem them daily in sports, games, education, business and nearly every other competitive aspect of life. Why is that? It’s because they’re fun, easy to interpret information from and they inspire higher performance.

CHAPTER 2 — What types are most effective?

  • Revenue progression
  • MRR
  • Latest updates
  • Company feed
  • Gamification

Sales is a numbers game. The more activity you create, the more likely you are to close a deal. If you’re not dialing, booking meetings, attending events, shaking hands and keeping busy, your chances of closing a high volume of sales drastically decrease. The sales profession isn’t for everyone… it’s for highly motivated team players who like the thrill of the chase. You’ve got to be outgoing, enthusiastic, likeable and honest. But even if you have it all together, you need to know where you stand.

CHAPTER 3 — Best practices

  • Tracking the right metrics
  • Leveling the playing field
  • Emphasizing teams

Leaderboards are good for much more than simply measuring progress or showing data. Use them to introduce a fun, competitive atmosphere.

CHAPTER 4 — Why is company culture important?

  • Retaining employees
  • Motivating and engaging your workforce
  • Aligning goals

According to, company culture is “a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time.” Essentially, it is the personality of the company and the general work atmosphere. Thus, company culture contributes greatly to employee happiness–and happy workers are more productive and have better performance. Studies show that “39% of workers would work harder if they are happy in their current role or place of work.”

CHAPTER 5 — The influence of leaderboards

  • Increasing accountability
  • Giving recognition
  • Encouraging collaboration
  • Providing feedback
  • Employee engagement

Cultivating and maintaining a good company culture is paramount to the success of a business. Research by Deloitte suggests that “88% of employees believe a distinct corporate culture is important to a business’ success”. Additionally, companies with a strong company culture tend to have happier and more fulfilled employees.

Company culture isn’t just a buzzword–it’s an increasingly important factor in determining the success of a business. Good company culture leads to higher employee retention, engagement and motivation. It also promotes productivity and can even lead to an increase in profit.

Download the FREE eBook here!

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