From Healthy Habits to High Performance: How Vitality Uses Gamification to Power Its Sales Teams
Vitality already knew the power of gamification, they use it every day to motivate customers. With SalesScreen, they brought that same magic inside their business to drive performance, boost morale, and engage every rep.
Challenge
Motivating Teams at Scale
Vitality, one of the most forward-thinking insurance providers in the UK, known for blending technology, wellness, and great customer experience. They motivate customers to make healthier choices through rewards and gamified incentives, so when it came to energizing their own teams, they knew what would work.
Leading the charge was Alison Wild, their Head of Direct-to-Consumer (DTC) Optimization, who’s responsible for improving everything from the quote journey to referral programs to the moments that help employees feel connected to their work.
“We really wanted to…save the managers time and come up with ideas that would appeal to a wide variety of people, rather than have set competitions that sometimes turn people off or disengage them, if they were against people that were much stronger than them.” - Alison Wild, Head of Direct-to-Consumer Optimization
Engagement That Lasts
Vitality saw a 91% weekly login rate, with many team members logging in daily to track progress, compete, and recognize one another.
Motivation Made Easy
With over 800 competitions and 2,500 endorsements, SalesScreen helped managers motivate teams faster, easier, and more consistently.
Recognized Results
The impact of SalesScreen was so strong, Vitality awarded the platform a Highly Commendable distinction at their internal company awards.
Solution
A Gamification Platform That Actually Feels Like One
SalesScreen gave Vitality the tools to put motivation on autopilot, while still feeling personal.
With our platform, teams could:
- See performance in real-time on TVs, desktops, and mobile apps
- Celebrate wins with personalized YouTube videos and public recognition
- Run dynamic competitions in minutes
- Give and receive endorsements that lifted morale across the board
And for Vitality, this was more than a tactical shift, it was a strategic alignment. They already used gamification to drive action externally, now they had a way to do it internally.
“I think what stood out to us about SalesScreen was that it was clearly built as a gamification platform front and center. Other platforms we saw started with perhaps a coaching and performance element and then added a game element in. Whereas it was very clear that front and center, they wanted to lead with the gaming element.” — Alison Wild, Head of Direct-to-Consumer Optimization, Vitality
Results
Culture Change, Backed by Data
Since rolling out SalesScreen across their direct-to-consumer, business, and retention teams, Vitality has seen incredible engagement and outcomes. Users cite dashboards, competitions, and countdown-style goal tracking as daily motivators making SalesScreen more than a platform but part of their daily routines.
“So I recently conducted an employee survey. The survey did show us that most people are logging in daily, and we also wanted to find out why, what keeps them logging into the platform, and we found that some of the reasons for that where they really value the dashboard feature. They're able to see where they're up to. They love the key metrics built into the gamer profiles, where they're able to sort of be counted down to their goals and their targets.” — Aime Capper White, Rewards Manager, Vitality
Award Winning Impact
The success of the rollout didn’t go unnoticed. Vitality nominated SalesScreen for New Supplier of the Year at their internal awards and the platform received a Highly Commendable distinction. It was a strong signal that this wasn’t just another tool. It was a true driver of change.
Customer Stories
Discover how leading companies have transformed their sales performance and team motivation through SalesScreen's innovative gamification solutions.
Explore real-world examples of enhanced productivity, increased engagement, and record-breaking results achieved by our clients across various industries.
Revenue Growth
Acrisure experienced a 45% year-over-year increase in new revenue.
Participant Satisfaction
The gamification program received a 100% satisfaction rating from participants, accompanied by enthusiastic endorsements.
Program Expansion
Buoyed by its success, Acrisure planned to add 400 more participants to the Accelerator program in 2024.
Driving Performance with Gamification
Allianz used SalesScreen to motivate sales teams globally through competitions, leading to nearly 100% target attainment in the UK.
Boosting Engagement Across Regions
The platform unified remote teams across EMEA and APAC, overcoming time zone challenges and fostering camaraderie.
Personalized Rewards for Success
Managers tailored incentives to individual preferences with a reward shop, enhancing team motivation.
Clear Goal Tracking
SalesScreen solved data visualization issues, making agent progress easy to track.
Enhanced Motivation and Transparency
Leaderboards and competitions increased team excitement and engagement.
Improved Coaching and Productivity
SalesScreen’s coaching tools enhanced productivity and cross-team learning.
