We built SalesScreen to motivate our own sales team.
It started in Oslo as an internal tool to keep a sales floor energized. It worked so well that other teams wanted it too. Today, SalesScreen motivates thousands of reps worldwide.
What we believe
Motivation is a daily habit, not a quarterly event.
Momentum is built every day
A quarter-end contest creates a spike. Small wins, visible progress and recognition every day create habits that last.
The middle is where the gains are
Middle performers are most of your team. Moving them a few points does more for revenue than squeezing more out of the top 10%.
Recognition has to land in the moment
Praise that shows up a week later doesn’t change behavior. Effort should be seen and celebrated while it’s happening.
Managers lead. AI does the legwork.
SalesScreen AI spots where momentum is slipping and suggests plays to run. Managers spend their time leading the team.
12+ years
of gamification plays behind SalesScreen AI
1,000s
of reps motivated globally
61%
KPI lift for middle performers
4.7/5
rating on G2, a Leader in Sales Gamification
Our story
From one Oslo sales floor to the world.
SalesScreen was founded by Sindre Haaland, who started coding at 13 and launched his first SaaS product while still at university. The goal hasn’t changed: make great sales work visible, and worth celebrating.
2014
Game on.
The first version of SalesScreen launches in Oslo.
2016
Hello, America.
SalesScreen opens its first US office.
2018
Fuel for growth.
SalesScreen raises $2.9M from Spring Capital.
2025
Another global push.
Aysegül Cin and Jen Lee Koss join the board to accelerate international growth.
Today
Agentic gamification.
SalesScreen AI suggests which play will keep your team moving, and when.
The leadership team
Some of the people behind SalesScreen.

Sindre Haaland
CEO & Founder

Øystein Heimark
CTO

Marius Ekerholt
CPO

Olga Karanikos
CMO

Emilie Anderssen
COO
Oslo
Nedre Slottsgate 3B, 0157 Oslo, Norway
New York
169 Madison Ave STE 11678, New York, NY 10016, United States
FAQ
Good questions.
SalesScreen is a sales gamification platform that keeps sales teams motivated every day. Competitions, missions, achievements, recognition and a reward shop turn daily effort into visible progress, and SalesScreen AI suggests which play to run when momentum dips.
High-volume sales teams in insurance, financial services, telco, recruitment, real estate, call centers and software, anywhere daily motivation decides whether targets get hit.
SalesScreen is headquartered in Oslo, Norway, with a US office in New York City and a remote-friendly team across Europe and the US.
Free trial
See what motivates your team.
Try SalesScreen free for 30 days. Launch your first competition, celebrate your first wins and watch the energy on your floor change.
No credit card required.