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Olga Karanikos

Olga Karanikos

CMO, SalesScreen

Author Bio

Olga Karanikos started her career in internal education with a B2C focus but quickly transitioned to higher education where she got a taste for software. She then moved into B2B SaaS and now has 15 years of marketing experience to hang her hat on. Most recently she has been focused on scaling teams, defining and refining brands, and shaping successful growth strategies. Olga is a first-generation Greek who is passionate about traveling, her career, and exploring Boston with her 2-Year-Old French Bulldog.

Latest blog posts by Olga Karanikos

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10 Sales KPI Dashboard Metrics With Formulas and Benchmarks

The sales KPIs that belong on a dashboard, with the exact formula for each, the benchmark where a credible one exists, and an honest note where it doesn’t.

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August 26, 2026
Olga Karanikos
CMO, SalesScreen
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How to Motivate an Underperforming Sales Team and Turn Bottom Performers Around

How to Motivate an Underperforming Sales Team and Turn Bottom Performers Around

It’s an expensive job trying to hire new sales people, in our latest blog we ask, when it comes to bottom performers, should we fire or inspire?

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October 7, 2025
Olga Karanikos
CMO, SalesScreen
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Why Giving Sales Reps Ownership Is the Smartest Move for Driving Performance

Why Giving Sales Reps Ownership Is the Smartest Move for Driving Performance

Discover how rep-led goal setting boosts accountability, motivation, and results. Learn why giving sales reps more control is a smarter way to drive consistent performance.

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May 12, 2025
Olga Karanikos
CMO, SalesScreen