2019 will be a big year for us–a year of company growth and new possibilities. So in light of all the upcoming changes, it felt right that our logo would change as well.
Timeline
2014 – SalesScreen launch
As we launched and developed the SalesScreen product, the company started to grow beyond just Dogu. We now have entities abroad and want to unify the whole family under one roof. Read more about us here.
2018 – Investment from Spring Capital and growth award from Dagens Næringsliv.
Dogu achieved 538% growth over 4 years and was named the fastest growng company in Trøndelag by Norway’s largest financial newspaper, Dagens Næringsliv.
We also took on an investment in order to accelerate our growth. This is the beginning of a whole new chapter, and we believe the logo is the first step in the exciting path ahead for us.
Interested in joining our family? Check out available positions here.
Logo Redesign
We sat down with our principal designer, Alice, so she could share her inspiration behind the new logo.
In addition to the desire to freshen up our logo a bit, there were some practical reasons for a new design. The old logo was slightly too sharp and square. The thin line made it appear strange in smaller sizes, and the spiral shape did not necessary relate directly to the product or company. Regarding typography, the uppercase typo did not inform how the name is written in sentence case.
The new logo is cleaner and the solid shapes make it more legible. The diagonal lines in the mark and the “E’s” create directional contrast. The logo mark reflects a simple “S” for SalesScreen. Ultimately, it’s simpler and more modern and we believe will more accurately represent our brand moving forward.
As you can see, we decided to still incorporate our signature 'SalesScreen teal' into the new logo, but with some different color variations.
We hope that you like our redesign as much as we do :) The rollout begins today and will continue gradually over the next few months. And fear not, this will not have any impact on the product or any of your day-to-day operations–but hopefully it will be a welcome aesthetic change to your SalesScreen screens!