Have you ever wondered what drives different customer segments to purchase your product time and time again? Or, perhaps you’ve wondered why customers seem to prefer your competitors’ products even though they seem to be inferior? Here, we take a look at brand loyalty and how you can use it to drive value.
Sometimes, it seems like there is just so much going on that it’s impossible to figure out what to focus on, where to spend your time and how to squeeze the most out of the workday without needing to fill tons of additional hours in order to meet sales targets.
It’s impossible to get ahead when every single task requires direct interaction. That’s why airlines let you check yourself in and ATMs let you withdraw cash without needing to stand in a queue for a teller. Sales management is also headed in that direction.