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Latest blog posts by Ellen Young

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How to Evaluate Sales Performance Fairly

Fair sales performance evaluations start with visible data, not gut feel. Here are the metrics, frameworks, and steps that make reviews reps actually trust.

July 1, 2026
Ellen Young
Marketing Campaign Manager
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Split image of a human brain and a computer circuit board, symbolizing human judgment paired with AI in sales intelligence.

Sales Intelligence That Turns Data Into Daily Action

Most sales intelligence tools look outward at buyers. The signals that actually move performance are already inside your team. Here’s how to act on them.

June 29, 2026
Ellen Young
Marketing Campaign Manager
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Abstract chart contrasting a fading launch spike with a steady upward line, showing engagement programs that fade versus stick.

How to Build Sales Engagement That Actually Sticks

Sales engagement covers every buyer interaction across the sales cycle. Most programs fade after launch. Here’s what keeps reps running the plays.

June 24, 2026
Ellen Young
Marketing Campaign Manager