Companies often use sales contests to achieve objectives such as to motivate salespeople, drive key activities, and boost sales. Over the past few months, our product team has been working around the clock to redefine, reimagine and rebuild our Competition module. Now, we’d like to give you an inside look at what’s in store.
At Dogu, we are constantly seeking new ways to learn more about gamification and how we can apply its uses to increase revenue for our clients. This week, we sat down with Natalia Mæhle, Associate Professor at Centre for Innovation, Bergen University College, and a leading researcher on gamification.
Sometimes, it seems like there is just so much going on that it’s impossible to figure out what to focus on, where to spend your time and how to squeeze the most out of the workday without needing to fill tons of additional hours.
Sales contests are an essential part of any sales manager's toolkit due to their ability to drive fun, cohesion, and performance increases on desired targets. However, running effective sales contests and coming up with new ways to drive results is not necessarily so clear. We're here to help.
The dictionary defines gamification as: “The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) in non-game contexts to drive a desired behavior to other areas of activity by digitally engaging people to achieve their goals: gamification is exciting because it promises to make the hard stuff in life fun”. But, what is it really?